About
Every Business Deserves an Unfair Advantage
The Story
Why I Started MATR
I started MATR because I saw something most businesses were missing. AI isn't a future thing. It's here right now, and it's one of the most powerful growth tools available to any business willing to adopt it. The problem is, most companies don't know where to start, or they think it's out of reach.
That's what drives me. I build systems that plug directly into how a business operates. Systems that recover lost revenue, cut wasted hours, and open up growth that wasn't possible before. The goal is always the same: help businesses operate at the level they're actually capable of. That means smarter processes, fewer bottlenecks, and real scale without adding headcount.
Every system I build is designed to make a real, measurable difference from day one. Not a proof of concept. Not a pilot. A working system that pays for itself five times over.
The Team
Who You Work With
Troy Havenga
Founder
“Founder of MATR Solutions. I design and build AI-powered systems that replace manual work, recover missed revenue, and run reliably from the first day they are deployed. Intelligently engineered, ROI-driven, and built without compromise.”
Ruan Grobler
Head of Business Development
“Good business is built on good relationships. I spend my time connecting with businesses that are ready to grow and making sure the right conversations actually happen.”
How I Work
What I Believe In
Built, Not Bought
Every system is engineered from scratch. No resold templates, no off-the-shelf platforms. Every system is built for the specific way your business operates.
Always the Latest
Systems ship on the newest AI models and APIs. No legacy tech debt, no outdated tools. Your systems use the best technology available today.
ROI From Day One
Every system must pay for itself. If it won't, I'll tell you before I build it. Success is measured in hours saved and revenue recovered, not features shipped.
Ideal Clients
Who I Work With
I work best with businesses that have 5–50 employees, high admin volume, and existing tools they want to keep. If your team is spending hours on work that feels like it should be automatic. We should talk.
Let's Talk About Your Business
Tell our AI agent about your business and what's eating up your time. I'll take it from there.